Magners is truly an Irish success story. In Ireland, through a successful marketing campaign, infusing a mature intellectual appeal into the brand, Bulmers Original Cider has changed attitudes to cider and recovered a brand that had been subject to declining sales, low pricing and low profits.
The creative Irish minds behind Magners always aimed to create something different, and they decided on Pear Cider. Magners Pear Cider is made from 100% premium quality pears, that are slowly filtered to remove any impurities. This cider is crisp, fruity, and is always arefreshing change!