Magners is truly an Irish success story. In Ireland, through a successful marketing campaign, infusing a mature intellectual appeal into the brand, Bulmers Original Cider has changed attitudes to cider and recovered a brand that had been subject to declining sales, low pricing and low profits.
On the international stage, Magners has grown from strength to strength over the last 5 years and is now the number 1 packaged cider brand in Great Britain. It is available in 17 markets around the world and continues to grow at a rapid pace as more and more people are introduced to the crisp refreshing taste of Magners.
Naturalness, Tradition, Heritage and Craft have always been at the core of Magners. Over the years, the brand continues to emphasise that quality and craftsmanship take 'Time' and that emphasis on 'Time' becomes evident in the communication of 'All in its own Good Time' and more recently 'Time Dedicated to you'.
Bulmers Ltd., manufacturers of Bulmers and Magners, is the leading Irish cider manufacturer, and with so much growth coming from outside the traditional cider market, Magners is clearly poised to introduce the refreshing taste of Irish cider to many more consumers around the world.
Magners Original Irish Cider is made with over 17 varieties of apples, waiting until they drop before pressing and filtering them in the traditional way. The cider is then fermented, sometimes for as long as 2 years. Sure, there are faster ways of making cider, but then it wouldn’t be Magners.